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Ah, that first true non-human friendship. For some, it’s with a puppy. For others, a goldfish or a cricket in a jar.
In this story by Ogilvy Italy for Italian telco Wind, it’s a bee.
Bees aren’t often perceived as ideal candidates for furry-friend Stockholm Syndrome. But in “Bee,” the absurd premise takes on an irresistible charm.
A little boy frees a bee from a jar, and a Lassie-and-Timmy relationship forms. They become inseparable. The bee sleeps on his pillow, nibbles honey from his plate (don’t try that; it’s not
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