Third Eye Adds a Pair of Accounts

Stoorza’s Advertising Arm Attracts The Well-Fed Baby, SecureRite
LOS ANGELES–Third Eye in San Diego has been busy in recent months, winning two pieces of business and creating two new campaigns.
The shop has picked up ad duties for The Well-Fed Baby, a Poway, Calif.-based maker of baby food and products. Billings are estimated at under $1 million. The agency will launch the company’s line of frozen organic, vegetarian and kosher baby foods in natural and mass supermarkets. There was no previous agency.
“The goal of Third Eye’s advertising and brand-building campaign is to let it be known that there is a fresh, healthy alternative to baby food in a jar that’s filled with preservatives,” said Camille Sobrian, the agency’s vice president and general manager. “No longer will concerned parents have to buy three or four different jars of baby food for each meal in order to provide their children with well-balanced nutrition.”
The agency, formed last year as the ad arm of San Diego public relations firm Stoorza, Ziegaus & Metzger, has also been awarded ad duties for SecureRite, a provider of residential security products and installation. There was no review.
Third Eye will develop brand strategy, packaging, merchandising and large-scale point-of-purchase displays, in addition to a consumer ad campaign supporting the launch of a new line of home security products. Billings are under $1 million. There was no previous agency.
Third Eye has also been at work on new campaigns. It recently completed a series of trade print ads featuring newborn babies for Natus Medical, a San Francisco manufacturer of medical testing devices. The shop has also worked on pro bono ads for the Viking Council’s Boy Scouts of America Urban Emphasis Program. Those ads, running in the Midwest, use bright-colored backgrounds and photos of boys. Text in one reads, “The only thing harder than becoming a man is never getting to be a boy.”
Separately, Stoorza, Ziegaus & Metzger was awarded public relations duties for La Costa Resort and Spa in Carlsbad, Calif. Third Eye picked up ad duties for the luxury resort last year [Adweek, Oct. 19].