These Visceral Ads Show How Pollution Hurts Kids—Without Mentioning Climate Change

Potential Energy's new $2 million campaign launches this week, targeting moderate moms

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In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air.

The marketing firm, which aims to create public demand for action on climate change, released the ads this week in a handful of states where it has identified a unique overlap: a high concentration of mothers with moderate political views, and frequent exposure to climate-change-related extreme weather events.

“Finding a way to break through the clutter on climate, that’s not polarized, is really the goal,” Eric Asche, president of Potential Energy, said.



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