If you’re a Marvel fan excited to see Avengers: Infinity War opening weekend you’ve likely planned that out in advance—especially if you’re in New York, as theaters sell out quickly here.
But what about the casual moviegoer who isn’t as clued into the ins and outs of the Marvel Universe? Disney and Marvel worked with technology and media company Intersection to create a first of its kind out-of-home campaign that used roughly 1400 screens or 700 LinkNYC kiosks—all of the kiosks below 125th street—to make sure consumers were aware of the film, its showtimes and the closest theater.
“That’s actually an enormous amount of digital displays,” explained Dave Etherington, chief strategy officer at Intersection.
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