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You could cave in and get your kid a pony for Christmas, but think of the cost—training, shelter and food alone will break the bank—not to mention the responsibility. Revenge buying aside, who’s up for that?
Kentucky-based tourism office VisitLEX feels your parental pain and has a solution that may seem like a great workaround. But is it really?
Here’s the cheeky concept: the group and its agency of record Cornett have created a collection of “Non-Fungible Thoroughbreds” meant to stand in for those majestic four-legged animals. Think