These NFTs Are '2021's Worst Holiday Gift.' Here's Why You Should Buy Them Anyway

'Non-Fungible Thoroughbreds' aren't great substitutes for the real thing but their auction will help a horse charity

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

You could cave in and get your kid a pony for Christmas, but think of the cost—training, shelter and food alone will break the bank—not to mention the responsibility. Revenge buying aside, who’s up for that?

Kentucky-based tourism office VisitLEX feels your parental pain and has a solution that may seem like a great workaround. But is it really?

Here’s the cheeky concept: the group and its agency of record Cornett have created a collection of “Non-Fungible Thoroughbreds” meant to stand in for those majestic four-legged animals. Think



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in