These Former Nike Executives Are Looking to Disrupt the Death Care Industry

Solace goes beyond online cremation services

The company is out challenge the status quo. Solace

When former Nike executives Keith Crawford and David Odusanya started CO-Lab last year, like most new agencies, the question was how they would carve out a unique space in an already crowded field. While the duo inked a few smaller deals with brands, they also had a few ideas of their own they wanted to take a closer look at pursuing.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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