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As social media becomes an increasingly crowded field for marketers, forcing them to focus on channels important to their specific audiences, the industry's "best of the best" seems to be diversifying.
The Shorty Awards has grown from a Twitter-centric series of content awards to a digitally expansive effort honoring work across Facebook, Instagram, Snapchat, Tumblr and more. Today the awards show announces its finalists in each of its categories for 2015.
New this year to The Shorty Awards are categories like, "Best Multi-Platform Campaign" and "Best Contest or Promotion."
Tellingly, the winners will be announced exclusively via Snapchat on March 23.