Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities—and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands.
Minneapolis-based Target is hosting the Bullseye Lounge, which includes a collaboration with local outdoor clothing company Askov Finlayson, as well as national brands including Mountain Dew, Doritos and Skittles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in