How Minneapolis Brands Are Making a Lasting Impact on Their Home Turf

Local activations extend beyond the Super Bowl

The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities—and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.