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The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities—and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands.
Minneapolis-based Target is hosting the Bullseye Lounge, which includes a collaboration with local outdoor clothing company Askov Finlayson, as well as national brands including Mountain Dew, Doritos and Skittles.