These 10 Peloton Instructors Have Evolved Into Their Own Brands

A brand built on community engagement from the beginning, Peloton exploded after the onset of the pandemic created a need for an at-home workout solution that connected members to others exercising around the world. The brand's top instructors have risen to fame themselves as they grow followings, connect with consumers and build their personal brands. Now, we're taking a look at the instructors who have used their platform to further brand themselves. Ally Love Ally Love is a model, dancer and certified health coach. Model, dancer and health coach Ally Love became an instructor to help members craft a positive approach to wellness and fitness. She has an Instagram following of over 646,000. She is also the founder of apparel brand Love Squad, an Adidas global ambassador, a Brooklyn Nets Host, a health coach and a TEDx speaker. In all of her abundant free time, she's released an IGTV series named Basics of Bossing Up, which has over 60 videos teaching followers how they can achieve success. Cody Rigsby Upbeat instructor Cody Rigsby is a former professional dancer. Cody Rigsby is a former professional dancer with more than 689,000 Instagram followers. He now spends his days in New York inspiring athletes through his Peloton classes as a Therabody athlete and by partnering with health and wellness brands on his personal accounts. Having endorsed brands like Chobani, Wonderworks Keto-friendly cereal and Adidas, Rigsby uses his platform to put personal stamps of approval on brands that athletes love. Alex Toussaint Alex Toussaint's mantra is "feel good, look good, do better." Senior instructor at Peloton, training expert at sports technology company Hyperice and founder of his own merchandise line, Alex Toussaint uses his platform to craft a diverse personal branding strategy. Now, his 447,000 Instagram followers see his motivation, workouts and daily routine, typically followed by his favorite tagline: "Feel good, look good, do better." Emma Lovewell Emma Lovewell has worked as a professional dancer, dance coach, fitness model, personal trainer, pilates instructor and DJ. Emma Lovewell has created a personal brand called Live Learn Lovewell that has merchandise, recipes, a newsletter, her own Spotify playlists and motivational speeches. While being a senior Peloton instructor is front and center on her Instagram page to her more than 431,000 followers, Lovewell has crafted a feed that goes well beyond her day job. She shares home improvement adventures, at-home workout routines, yoga and meditation to embody a brand based in a holistic healthy lifestyle. Jess King Jess King has a background in dance, performance and fitness. Jess King's training mentality of helping riders heal from the inside out caught the attention of members. She then utilized that same mindset to found MindFULL3, a transformation program that aims to be a 360-degree wellness concierge. King uses her Peloton platform to teach her 320,000 Instagram followers how to approach health and wellness holistically, focusing on relationships with moving, eating and thinking. Tunde Oyeneyin Tunde Oyeneyin has worked as a celebrity makeup artist and brand educator. A daughter of immigrants, born in Texas from Nigerian descent, Tunde Oyeneyin's mission is to use fitness, beauty and self-love to bring communities of different backgrounds closer together. Oyeneyin founded Speak, a developing platform and makeup line that cultivates and celebrates inclusivity and diversity. In the meantime, she's focused on her brand partnerships with Optimum Nutrition and Revlon in addition to talking with her 368,000 Instagram followers about how they can use their wellness practices to become closer with themselves and others. Olivia Amato Olivia Amato is a cycling, treadmill and strength instructor. After landing a finance job on Wall Street, Olivia Amato found herself anxious to get moving like she did as an all-star athlete in high school and college, even taking her clients out to fitness classes instead of fancy dinners. She took a chance on fitness and built her career as a trainer, eventually becoming a bike, treadmill and strength instructor at Peloton. Now, she uses her Peloton stage and Instagram with 285,000 followers to tell viewers her story, as well as how they can crush their own self-doubt to pursue their goals. Jess Sims Jess Sims was a collegiate basketball player, serving as team captain for three years. Before becoming a Peloton instructor, Jess Sims worked as a kindergarten teacher and school administrator. Over the past year, she's used that same mindset to encourage members at home to get moving. Sims uses her Peloton spotlight to spread messages on building healthy and active lifestyles. Sims also runs her own running, bootcamp and strength classes and is building out a blog modeling the messaging she shares with her 302,000 Instagram followers. She has partnered with brands like Nike, Reebok and ASICS and has been featured in publications like Forbes, The Wall Street Journal and Self for her work. Chelsea Jackson Roberts Chelsea Jackson Roberts studies the positive impact yoga can have on communities. A bit different than the rest of the athletes on this list, Chelsea Jackson Roberts comes to Peloton as a yoga and meditation instructor. She's used her platform to grow her profile as a yoga instructor, gaining partnerships like a global ambassadorship with Lululemon. Building on her Ph.D. in educational studies background, Roberts founded the Yoga, Literature and Art camp at Spelman College and uses her Instagram to teach her 172,000 followers how they can creatively build strength and confidence. Chase Tucker Chase Tucker is a personal trainer, bootcamp instructor and lifestyle coach. Experienced as a personal trainer, bootcamp instructor and lifestyle coach, Chase Tucker knows how to motivate a crowd to take care of their bodies while improving their confidence. Tucker branded his following as the "wolf pack" and uses his Peloton stage and Instagram with more than 73,000 followers to motivate people to get moving, eat well and foster a healthy mindset. Read Next: Peloton and Adidas Join Forces on Apparel