There Is Such A Thing as a Free Lunch—If You’re a Trucker

Workwear brand Red Kap teams with Cracker Barrel to pick up truckers' tabs in Farmuse's campaign

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Most everyone who’s driven an interstate and glanced up at a trucker behind the wheel has wondered what the job is like. Actually, they might not want to know.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.