The Year of the Tenacious CMO 

Especially in these times of economic upheaval, Adweek's coverage of marketers matters more than ever

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


One perk of my job as chief content officer at Adweek is that I get a lot of face time with CMOs—whether that’s on stage at our events, for informal chats over coffee or via Zoom. I always enjoy talking with CMOs because they tend to be interesting and engaging people. Also, and perhaps most importantly, because CMOs are the central nervous system of their companies.

While CMOs were once responsible for only creative and branding, today their remit includes the customer experience (CX), customer data and analytics, and business growth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 9, 2022, issue of Adweek magazine. Click here to subscribe.