The Year of the Tenacious CMO 

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One perk of my job as chief content officer at Adweek is that I get a lot of face time with CMOs—whether that’s on stage at our events, for informal chats over coffee or via Zoom. I always enjoy talking with CMOs because they tend to be interesting and engaging people. Also, and perhaps most importantly, because CMOs are the central nervous system of their companies.

While CMOs were once responsible for only creative and branding, today their remit includes the customer experience (CX), customer data and analytics, and business growth.



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This story first appeared in the Jan. 9, 2022, issue of Adweek magazine. Click here to subscribe.