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Infographic: What Event Marketers Need to Succeed in 2023

Data Points

Shifting from tentpole summits to intimate experiences, finding efficiencies and more.

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Top CMOs Share Their 2023 Resolutions, From Going Deeper to Putting People First

C-Suite

Leaders at SiriusXM, Cadillac, MLB and more reveal their priorities.

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Why a 1960s Housewife’s Idea for Weight Loss Still Works

Perspective

Founded 60 years ago, WW—also known as WeightWatchers—remains applicable for 2023 resolutions.

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SiriusXM’s Audio Alchemist Helps Brands Find Their Sound Through Science

Leadership & Talent

Keller started out making dance remixes to country songs.

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Why Escapism Will Be the Defining Design Trend of 2023 for Brands

Voice

Marketers are defying the gravity of our fraught historical moment.

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Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023

Outlook

Companies ahead of the curve are already focused on diverse agencies, media suppliers and vendors.

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Streaming in the FAST Lane: How AVODs Are Giving TV Back to the Advertisers

Outlook

Disney+'s and Netflix's ad-supported tiers are opening up new inventory and audiences to marketers in 2023.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Outlook

Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.

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Publishers Embrace Subscriber Audiences to Power 2023 Ad Revenue 

Outlook

Thriving in an economic downturn means eliminating advertising and subscription silos.

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2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy

Outlook

Creators are making moves, and it's time the industry moves with them.