This Unilever Product Is Marketing Itself as 'No Longer Crap'

Snack brand Pot Noodle's campaign acknowledges poor reputation of its alternative range

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At the start of summer, Unilever’s 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging, with the launch of a sachet range called Lost the Pot.

However, just a few months later, Pot Noodle’s sister variation has already had a rethink, crystalized with an unusually honest campaign to reassure audiences the product is “no longer crap.”

Fresh online and social media communications have been running to position the Lost the Pot sachets as an improved lunchtime snack “now with flavor.”



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