The Ultimate Roundup of This Year’s SXSW Experiential Marketing Activations

HBO, Casper, Gatorade and more

These are the 10 best activations at SXSW. Photo Illustration: Dianna McDougall; Source: Adweek

SXSW Interactive, the first half of the Austin, TX conference dedicated to emerging tech and everything digital, brings out a ton of festival-goers and a ton of brands trying to reach them. From VR experiences and AI robots, to an actual hotel you can book a room at, brands at South by Southwest spared no expense with stunts old and new designed to get passersby tweeting, Instagramming and Snapping about their experiential activations.