The Rise of the Chief Growth Officer

It sounds like a made-up title, but it's the real thing

Companies are starting to look at the marketing role, if not department, through different lenses. Getty Images

Last week, Johnson & Johnson’s chief marketing officer decided to call it a day, stepping down from the company after roughly six years. As part of the announcement, J&J said that it’s restructuring its business model, essentially eliminating the role of the CMO. 

@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.