Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The California Milk Processor Board (CMPB), the organization behind the famous “Got Milk?” tagline, is getting into the content game.
Today, it’s debuting its first weekly web series, “Glass Half Full News.” The kid-centric show has the format of a traditional TV news broadcast, with an anchor and field correspondents, but the content isn’t as much about relaying timely information as it is about exploring a child’s perspective of life in 2020 among amusing jokes and cartons of generic milk.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in