Fashion & Apparel

The North Face's Fall Campaign Brings the Mountain to the Streets

A partnership with Gucci built on the outdoor fashion brand's identification with exploration—and maybe an opportunity to go beyond glamping

To Ferris, the unlikely juxtaposition of The North Face and Gucci is actually the point: it allows both marketers to defy expectations and conventions, while reaching directly into each other’s audience. The North Face
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By David Kaplan

October 25, 2021

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For a brand born for the outdoors, The North Face has strived to show how easily it fits in with the land of luxury fashion and on city streets.

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David Kaplan

David is Adweek's performance marketing and brand marketing editor.

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