The NFL Draft Couldn’t Come at a Better Time for Sports Fans, Brands and Media
There's more on the line than a Super Bowl
Even without an in-person event, the league is finding ways to hype up fans.
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Key Insights:
- Without live games, the NFL Draft is a rare bright spot for sports fans and advertisers.
- The draft comes at a difficult time for sports media for which the draft may serve as a "stimulus package."
- Teams are moving to social platforms to reach fans directly.
The biggest sporting event of the foreseeable future will not involve any athletics. No one will throw a ball, block a pass or break a tackle. There will be no highlight reel or box score, no Jumbotron or replay booth.
