The NFL Draft Couldn’t Come at a Better Time for Sports Fans, Brands and Media

There's more on the line than a Super Bowl

the nfl draft logo
Even without an in-person event, the league is finding ways to hype up fans. Getty Images

Key Insights:

The biggest sporting event of the foreseeable future will not involve any athletics. No one will throw a ball, block a pass or break a tackle. There will be no highlight reel or box score, no Jumbotron or replay booth. 

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.