The New Ways Established Brands Do Battle With Startups

Tales from a veteran marketer

Competition is nothing new to brand marketers, but over the past five years, the competition has changed. Getty Images

When I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as “deodorant” to normal people.

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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.
@daveknox As a brand marketer, venture investor and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. He is the author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.