Magazine

The New Ways Established Brands Do Battle With Startups

Tales from a veteran marketer

Competition is nothing new to brand marketers, but over the past five years, the competition has changed. Getty Images

By Dave Knox

March 26, 2017

When I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as “deodorant” to normal people.

Click for more from this issue
This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.
Dave Knox
@daveknox As a brand marketer, venture investor and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. He is the author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.
Recommended articles
You Might Like

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}