Magazine

The New Ways Established Brands Do Battle With Startups

Tales from a veteran marketer

Competition is nothing new to brand marketers, but over the past five years, the competition has changed.Getty Images
Headshot of Dave Knox
By Dave Knox

March 26, 2017

When I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as “deodorant” to normal people.

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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.

Headshot of Dave Knox

Dave Knox

As a brand marketer, venture investor and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. He is the author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.

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