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Mobile-focused ticketing platform SeatGeek is OK with being the literal butt of the joke in its latest ad.
The spot is accompanied by four other ads as part of a rebrand that includes an updated logo and color scheme that sought to exude vintage-style bold lettering in the center surrounded by a sea of dark orange, which replaces its cooler blue background. The ads all focus on the derrières of elated consumers as they attend live events again.
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