Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s a pity that comparatively few people were in Times Square on the morning of June 2. Because those who happened to be on hand got to watch a bit of history being made—the technological kind, and the branding kind, too.
Flickering across the seven-story LED screen at the corner of Broadway and 43rd Street were astronauts Bob Behnken, Doug Hurley and Chris Cassidy wearing black polo shirts and looking a little puffy in the weightlessness of the International Space Station.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in