Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As more consumers eschew sugary drinks in pursuit of healthier diets, Coca-Cola has found itself at a crossroads. This week, the beverage giant announced it would cut 1,200 jobs as part of an effort to accelerate growth.
In an interview on Coca-Cola’s website, president and COO James Quincey, who takes the reins as CEO on May 1, said: “This new structure we are putting in place is part of creating the culture and speed necessary to support our new growth strategy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in