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In a post-Brexit world, The Guardian has directed European readers to its international magazine in explosive fashion—by encouraging them to literally break glass to read a copy.
The U.K.-based news organization launched an out-of-home campaign in Berlin this week, with posters that depict shattered boxes containing print issues of the Guardian Weekly. As a kickoff on Monday, the Guardian worked with in-house agency Oliver to bring the creative concept to life by debuting four real boxes that passersby could shatter with a hammer to grab actual magazines.
Kate
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