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Auntie Anne’s is cooking up new methods to bring its famed hot pretzels to consumers.
The chain, a near-omnipresent sight at transportation hubs like train stations and airports, has rolled out what it’s calling a “Recline-to-Dine” chair, which allows whoever sits in it to order pretzels with the pull of a lever. The chair is a one-of-a-kind innovation.
Auntie Anne’s teamed up with innovation agency T3 to create the chair, as well as a social campaign that will run with it.
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