The First Campaign for Sarah Michelle Gellar's Foodstirs Brand Was Inspired by 'Bad Moms'

The company wants to demystify baking

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Parenting in 2017 isn’t anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman.

The company launched its first brand campaign, which is from Fortnight Collective and has the tagline “More flour to ya,” last week. The creative is inspired by the film Bad Moms, which had an “attitude that is more aligned with what [Foodstirs’] consumers’ lives are actually like,” Fleishman explained.




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