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Evian’s famous babies campaign is back once again and this time everything is oversized.
For the brand’s seventh iteration of the “Live Young” campaign from its creative shop, BETC in Paris, it wanted to go from showing babies to having its consumers experience what it might be like to see the world as a baby.
“For us, babies are a way to use the metaphor to explain our promise: that when you drink Evian we awake the baby inside you,” explained Patricia Oliva, Evian’s global marketing director.