The David Dobrik Vlog Squad Scandal Reinforces Group Influencer Standards

A new lesson in brand safety

David Dobrik Vlog Squad
The Dobrik case shows us that advertisers should be reviewing brand safety in terms of creator groups. Presley Ann/Getty Images

Recent events, such as the allegations of sexual assault made against a former member of David Dobrik’s Vlog Squad, have uncovered new measures that brands should be taking—ones that I predict we’ll be seeing a lot more frequently.

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Ben Jeffries is founder of Influencer UK.
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