David Dobrik Puts Frank’s RedHot on Everything, Including Himself

Eli Manning pushed the button to soak the influencer in 100 gallons after the goal of 100,000 tweets with #FranksBigPour was reached

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

David Dobrik, meet Frank’s RedHot: 100 gallons of Frank’s RedHot, to be exact.

As part of the hot sauce brand’s efforts surrounding Super Bowl 2021, former New York Giants quarterback and two-time Super Bowl winner Eli Manning asked Dobrik in a tweet, “How would you feel about letting me pour a ridiculously big bottle of @FranksRedHot on you for charity?”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in