It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, principal and marketing consulting lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo, to talk about why the time is right for a new operating model: marketing business acceleration.
They discuss the biggest challenges CMOs face trying to run the business of marketing while dealing with a potential economic downturn, what it means to be an agile marketing organization and how marketing leaders can maximize their spend while showcasing value to the C-suite.
Learn more about KPMG US Marketing Consulting, Uptempo and their latest insights at https://links.uptempo.io/kpmg