Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. The CMO position keeps morphing and adding responsibilities (or is being dropped altogether), heads of HR have become chief people officers, and there are more CSOs and COOs than ever before.
Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and those independent or operated by holding companies.