The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

The likes of Sweaty Betty, John Lewis and Gymshark are putting pen to paper to drive retention

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In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it’s a poem in a birthday card, an apology letter or silly scribble on a Post-It, the written word has the ability to evoke emotions in ways that can elude the digital form.

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