Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Hawaii’s surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines.
In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats.
The Swell Deals campaign, which runs from Nov. 4-8, has Alaska running banner ads alongside Surfline’s daily report. As waves rise in the Aloha State, travelers leaving any airport where Alaska has a flight to Hawaii will see their fares drop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in