The Astounding Results of Maximum Effort's NFL Stunt With Jake From State Farm and Taylor Swift

The insurer and agency made the right call sending Jake to meet the Kelces, and the numbers back it up

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A brand doesn’t need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what’s happening in the NFL universe: Right now, there’s Taylor Swift and Travis Kelce’s rumored relationship.

Swift wasn’t in Philadelphia’s Lincoln Financial Field Oct. 1 when the Eagles beat the Washington Commanders. Neither was Travis Kelce. But Travis’ brother, podcast co-host and commercial co-star—Eagles center Jason Kelce—was playing that night. His mother Donna Kelce, Swift’s luxury box companion a week earlier during a Chiefs-New York Jets game in New Jersey, was also in attendance.




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