Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as a whole. Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer and President, Healthcare, shared his insights on inspiring and achieving breakthrough work and how he envisions the fifth paradigm of marketing to unfold at this week’s Adweek at Home event.
The 4 paradigms of marketing
Marketing, in some form or another, has been around since the dawn of time and has traditionally consisted of four paradigms:
- The presumption that people are logical and rational in their thinking.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in