Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When it comes to looks, some of the biggest brands aren’t ending 2018 the way they started it. This year saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to more subtle facelifts that help breathe new life into a storied brand. Here are 10 of the most notable rebranding efforts from the past year.
Uber
Uber debuted its black-and-white symbol, a circular shape with an indent on the side, in February 2016.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in