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If you’re tuned in with the media industry, you’ve likely heard that we’re in the post-TV era. Many consumers are cord-cutting by canceling the video portion of their cable subscriptions in favor of streaming services.
I want to let you in on a secret: Television is most definitely not on the brink of extinction, and neither is broadcast television. We are actually in the golden—some even say platinum—era of television. The interesting and convincing point here is that consumers are the viewers who benefit from all the great stories being told today.
Lean
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