Christian Kurz is senior vice president, global consumer insights for Viacom and is responsible for oversight of corporate and consumer research and insights for Viacom globally, with a focus on exploring new technologies and consumer behaviors. In addition, Kurz leads all insights projects for Viacom International Media Networks (VIMN), including thought leadership and consumer behavior studies as well as product-, content- and brand-driven research projects across the international portfolio of Nickelodeon, MTV, Comedy Central, Paramount Channel, Spike and BET.
This year, World Television Day centers on diversity in two forms: diversity of content and diversity on-screen.
Old advertising methods are still relevant and can now be expanded upon.
Logos with mnemonics that resonate with audiences go a long way.