TechnoGraphics-Vox Paves Way for Kumon

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BOSTON TechnoGraphics-Vox has launched the first U.S. campaign for Japanese supplemental education company Kumon. The Teaneck, N.J., client plans to spend $10 million in 2004 on marketing efforts.

One 60-second commercial shows children learning in the classroom and enjoying dance and sports. A voiceover says, “They say practice makes perfect. That’s the idea behind Kumon.

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