Team One to Unveil Lexus Ads

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Lexus and its agency, Team One Advertising, will break on Sept. 15 a new campaign for the 1998 LS 400, the luxury automaker’s top-of-the-line model.
The effort introduces performance-oriented product features and repositions the brand with more emotional appeal. Lexus is perceived as distant by some consumers and auto industry analysts.
Two spots and several print ads feature a man painted to resemble the interior of the vehicle.

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