Team One to Unveil Lexus Ads

Lexus and its agency, Team One Advertising, will break on Sept. 15 a new campaign for the 1998 LS 400, the luxury automaker’s top-of-the-line model.
The effort introduces performance-oriented product features and repositions the brand with more emotional appeal. Lexus is perceived as distant by some consumers and auto industry analysts.
Two spots and several print ads feature a man painted to resemble the interior of the vehicle. The actor was painted by Joanne Gair, the artist who painted actress Demi Moore for a Vanity Fair cover.