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BOSTON Via this week introduced a sports-themed TV campaign for TD Banknorth designed to coincide with the start of the Boston Bruins season. The National Hockey League team plays at the TD Banknorth Garden here.
The commercial consists of humorous 15- and 30-second vignettes involving TD Banknorth’s sports-obsessed employees. In one 15-second spot, “Pick-Up Game,” a group of employees is seen in the middle of a serious meeting when a staffer yells, “Managers versus tellers, let’s go!” The bank employees run out of their offices into a room with a small basketball net and begin to play a rowdy pick-up game.
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