TBWA\C\D's 'Silhouettes' Alternative

NEW YORK TBWA\Chiat\Day’s Apple iPod “Silhouettes” campaign had competition when it was first conceived, a creative director who works on the ads said at a conference here on Saturday.

At the Iconic Advertising panel at Tokion magazine’s Creativity Now Conference, creative director Eric Grunbaum said he and his team initially pitched two ideas to advertise the iPod: the now-ubiquitous “Silhouettes” idea and another concept based on iconic imagery of musical moments, which was to be overlaid with spoken word poems about the importance of music.

“The

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