TBWA\C\D Shuffles Executives

LOS ANGELES Omnicom Group’s TBWA\Chiat\Day has advanced Suzanne Powers to executive director, strategy and business development, moving her from Playa del Rey, Calif., to New York, and promoted Julie Liss to director of account planning here, the agency said.

The two were co-planning directors in the Los Angeles office, Liss handling Nissan and Infiniti and Powers overseeing all other accounts, including Masterfoods and Sony PlayStation.

Carisa Bianchi, president of TBWA\C\D Los Angeles, said she is consolidating the position under Liss, and has begun a search for a senior planning director on Nissan\Infiniti. The shift “allows for greater stewardship and leadership,” Bianchi said.

Powers, 36, has been at the Playa del Rey office since 2000, starting as an account planner on Earthlink and XM Satellite radio and overseeing a department that gradually tripled to 30 people.

TBWA\North America president Robert LePlae, to whom Powers reports, called her one of the network’s “foremost practitioners of disruption,” in a statement. “She possesses passion, intelligence and strong creative sense and has an instinctive ability to understand clients and their business.”

Liss, 40, is expected to provide strategy for all Los Angeles accounts. “Julie’s made an immediate impact on Nissan and Infiniti,” Bianchi said. “She has a background in both account management and account planning, so she’s an interesting hybrid.”

Bianchi said Liss expanded the role of planning and became “a critical part of the leadership team. Julie’s efforts have resulted in stronger brand insights and stronger brand communications.”

The agency also said it has hired Steve Wilcox as managing director and Steve Gerber as director of CRM and digital strategy at Tequila\New York. Wilcox’s background includes stints at Interpublic Group’s Draft Worldwide, WPP Group’s Wunderman and Publicis Groupe’s Dialogue. Gerber hails from Bain & Company and worked as vice president of strategy at Digitas on the agency’s pharmaceutical business. Both men report to Kristi VandenBosch, president of Tequila\US.

Also in New York, executive creative director Gerry Graf has hired Anthony Sperduti and Adam Alshin as group creative directors on Sprint/Nextel. Sperduti started at Kirshenbaum Bond + Partners in New York, moved to indie Wieden + Kennedy in Portland, Ore., left advertising for the fashion industry, returned to W+K in London, jumped to Modernista! in Boston and most recently freelanced.

Alshin also started at Kirshenbaum on Target and after a period of freelancing landed at Fallon in New York, where he worked on Starbucks and Virgin Mobile campaigns. Most recently, he was at Taxi, where he worked on Fox Sports. Both group cd positions are new to the Sprint business.