TBWA\Chiat\Day is no longer a contender for Goodyear Tire & Rubber Co.’s $60 million North American business because of a conflict.
“We decided not to pursue Goodyear due to our relationship with Michelin in other parts of the world,” said Tom Carroll, president and CEO of the Playa del Rey, Calif., agency.
Executives from the Akron, Ohio-based client are meeting this week with agencies in the review: Fallon Minneapolis; GSD&M in Austin, Texas; Young & Rubicam, BBDO and McCann-Erickson, all New York; and Goodby, Silverstein & Partners, San Francisco.
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