TBWA\C\D Creating Next Chapter of Infiniti Story

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LOS ANGELES The new creative director on Infiniti was welcomed at Omnicom Group’s TBWA\Chiat\Day this week by being told to leave immediately.

“The first thing they told me Monday is that I had to fly to Japan on Sunday,” said Dennis Lim, hired from Publicis Groupe’s Publicis & Hal Riney after a lengthy search by TBWA\C\D executive creative director Rob Schwartz. “It’s a big relief for them to get me in here, because there’s so much Rob has been handling.”

Schwartz





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