AdFreak

Tazo Pokes Fun at Sedate and Serene Tea Ads in First Campaign From Vice's Agency, Virtue

Now owned by Unilever, brand says it 'isn’t that kind of tea'

tazo-virtue-campaign-hed-page-2019 — In its millennial-focused new campaign, Tazo plays with the tropes of tea marketing.Tazo

January 14, 2019

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Are naked men with full-body tattoos your cup of tea? How about death-rockers that tool around in hearses, or psychedelic music festivals with fire-breathing freaks?

David Gianatasio

@DaveGian
davegia@hotmail.com

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

AdFreak

Tazo Pokes Fun at Sedate and Serene Tea Ads in First Campaign From Vice's Agency, Virtue

Now owned by Unilever, brand says it 'isn’t that kind of tea'

David Gianatasio

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David Gianatasio