Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
COSTA MESA, CALIF. – Salvati Montgomery Sakoda here landed a hole-in-one with Carlsbad, Calif.-based Taylor Made Golf Co. last week, scoring the golf equipment company’s $5.2-million ad account, which had been at Chiat/Day, Venice, Calif., for three years.
SMS beat out Honda shop Rubin Postaer & Associates/Santa Monica, Calif., and Lexus agency Team One Advertising/El Segundo, Calif., as well as San Diego shops Capener, Matthews & Walcher, Knoth & Meads and VitroRobertson for the business.
The switch came on the heels of a marketing restructuring at the golf equipment manufacturer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in