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Fathers are hot in ads this year, and that's especially true as Father's Day approaches. Now, Dockers has tapped quadruple threat Taye Diggs—actor, singer, dancer, dad—to celebrate cool fathers.
A continuation of last year's "Stop Dad Pants" campaign, the new spot starring a slow-jamming Diggs, "Dad Jam," is an anthem that champions fathers and encourages them to stay stylish while being dads.
"The Dockers brand is synonymous with good guys everywhere," said Shaun Lewis, vp of global marketing for the Dockers brand.