Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Independent boutique Taxi has added Johnson & Johnson’s Motrin business, according to sources.
The assignment, which includes Children’s Motrin, is backed by approximately $18 million in annual media spending.
Taxi here picks up the work from crosstown incumbent Alchemy; the former made a presentation of credentials to J&J, but there was no review, per sources. Alchemy is a unit of Interpublic Group’s Lowe, and the shift comes one month after Alchemy lost four other J&J brands: Cortaid, Mylanta, Pepcid and Splenda.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in