TargetCast Collects Wyeth’s Media Planning

NEW YORK Wyeth Consumer Healthcare has consolidated its media planning duties at TargetCast TCM, the 2-year-old media shop’s third major win this year.

The media business, which according to sources had been split among Grey, Carat-Fillo and Universal McCann, comprises all U.S. brands, including Advil, Robitussin and Centrum vitamins.

Wyeth handles all media buying in-house.

In February, TargetCast in New York won media duties on TIAA-CREF’s $25 million business and in July the shop won media responsibilities for Eight O’Clock Coffee’s $7 million account. The agency now claims more than $350 million in total billings.

Wyeth Consumer Healthcare spent about $320 million on ads last year, according to Nielsen Monitor-Plus.