TargetCast Collects Wyeth's Media Planning

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NEW YORK Wyeth Consumer Healthcare has consolidated its media planning duties at TargetCast TCM, the 2-year-old media shop’s third major win this year.

The media business, which according to sources had been split among Grey, Carat-Fillo and Universal McCann, comprises all U.S. brands, including Advil, Robitussin and Centrum vitamins.

Wyeth handles all media buying in-house.

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